Photography by www.joestpierrephoto.com
“Be regular and orderly in your life so that you may be violent and original in your work.” Gustave Flaubert
Building a website can be a painful process. There are many reasons for this. The two most common reasons for website disasters are rushing into the project thinking its easy and will be done in a week or hiring someone who is woefully under skilled to do the work because they were very cheap.
Luckily though you don’t have to hire anyone because you can to make the website with WordPress. However the creative process can easily get bogged down when you work with new technology. This quick guide will help you avoid common pitfalls and stay on top on the situation.
So aim to put your feet up because happier people build better websites!
Your guide to website well-being
Don’t give yourself a hard time because your website doesn’t look perfect. Companies with lots of money hire expensive agencies and pay £10K, 50K and in some cases £100K. Marks & Spencer pay over £1,000,000 a year to have all their digital marketing managed. These fantastic websites you’re trying to emulate took a team of professionals months and months to create. If you’re one person with limited time there’s only so much you’re going to be able to do.
The Minimum Viable Product (MVP) is a strategy used to successfully build software products. You only include the features you absolutely need and build the product up, in a quick iterative process. It seeks to minimize the time and resources spent on something that is not necessary or does not work correctly.
Instead of trying to make the ‘perfect’ website, as you are likely to get overwhelmed and very stressed, make a series of websites that just work and build them up over a period time improving them iteratively. You will grow to understand digital marketing more and make better decisions, which leads to better results and more enjoyment.
Understand the technology
We all get frustrated with technology because it doesn’t always do what it’s meant to. Understanding that technology is fallible (just like us) will help the stress levels when it (and it will) goes wrong for no apparent reason.
What the code of a website has to do is really incredible. It has to render perfectly and work on phones, laptops, tablets and on different browsers like Safari, Chrome and Firefox. This is especially challenging because each browser works in its own unique way.
Expect limitations and things to go wrong along the way and you will greatly reduce frustration and stress.
Does your desktop screen look this?
Do you have passwords on scraps of paper? Do you chuck files into random folders then spend ages looking for them?
Reducing the time you have to spend ‘finding’ things means less stress, less work and more time relaxing. Put files into relevant folders, keep your passwords in one secure place (tip: you don’t have to have a different password for every application you use) and DELETE everything, yes DELETE everything you don’t use anymore because the crap builds up very quickly. Going through a list of 20 passwords is quicker than going through a list of 200.
There’s a myth that creativity is linked with chaos. If you were to visit some of the most creative people you would probably find their work spaces clean and their resources in a place that can be easily found.
Would you rather be fretting trying to find another password or you would you rather be doing this?
“Happiness lies in the joy of achievement and the thrill of creative effort.” Franklin D. Roosevelt
Do you know someone uses a computer and wants to be more creative or productive? Share this article with them using the buttons below, or even better, email them direct, you’ll be doing them and me a favour.